About Basis Inbound

We help your marketing and sales teams build smarter systems, smoother messaging, & stronger foundations.

Hi! I’m Madelyn. I started Basis Inbound in 2024 after a decade inside B2B and B2G companies, running HubSpot and marketing ops from the trenches. What I kept seeing: good teams working hard, but burning out against tools and processes that weren’t set up for them.

I didn’t want to create another agency that sells shiny ideas. I wanted to create a studio that helps leaders uncover root issues, prioritize what really matters, and build systems their people can actually use.

Today, our team brings 20+ years of combined HubSpot and marketing experience to traditional industries that don’t need fluff — they need clarity, enablement, and structure.

We don’t chase shiny objects or pile on quick fixes. We help teams build systems and messaging that actually work — and keep working as you grow.

CLARIFY

Uncover what’s working, what’s broken, and what “success” really means for your team. Until the definitions and goals are aligned, nothing else sticks.

SHAPE AND BUILD

We take what you already have — your tools, data, and processes — and shape it into something structured and scalable. Then we lay sustainable foundations that won’t crumble when you grow.

ENABLE

Our goal isn’t to keep you dependent on us. We document, train, and hand off so your team feels confident running the systems we build together.

EVOLVE

Business changes. Teams grow, priorities shift, markets turn. We design with adaptability in mind — and we’re here to help you adjust as things evolve.