Purposeful marketing strategies for sustainable results.
Hey! I'm Madelyn.
I'm a marketing operations specialist who's spent the past decade helping establish and optimize marketing efforts for B2B technology and manufacturing companies.
Interpreting your company's marketing needs, then putting them into action, can get complicated and overwhelming. All too often, small teams will do their best to do a little bit of everything, but end up overspent and frustrated as a result.
I help companies like yours determine the most effective and realistic ways to scale your marketing efforts so that they pay off in the long-run.
Specialties
Crafting data-driven strategies to optimize content, sales enablement, and process efficiency while aligning marketing efforts with your business goals.
Developing compelling content, from social posts to white papers, websites, and email campaigns, to engage and convert your audience.
Streamlining your HubSpot experience with tailored setups, training, audits, and automations to maximize platform ROI.
Madelyn was able to create an interactive and engaging content plan around unsexy topics like road assessments and pavement management- no small feat! She easily translated the technical talk from our operations and engineering teams into meaningful insights for our audience, making the entry point for our brand more accessible and improving its reach.
- Jill Bejger-Frederick, RoadBotics by Michelin
Working with Madelyn was a game-changer for our firm’s website. She took the time to understand our concerns with the original site and the message we wanted to convey through the new design. By simplifying the layout, she presented our firm’s identity clearly and concisely—even with the challenge of showcasing our wide variety of legal services. We wholeheartedly recommend Madelyn to anyone looking to creatively streamline their website or business messaging.
- Jonathan Steele, Steele Schneider
One of Madelyn's greatest strengths is her proficiency in marketing/revenue operations and her ability to leverage HubSpot to its fullest potential. She helped streamline our marketing processes, implemented countless workflows to automate our quoting and order entry processes, and created a cohesive customer journey that significantly improved our conversion rates.
- Courtney Houtz, Butler Technologies
As a new small business owner, I was feeling overwhelmed and wasn't sure where to start. Madelyn helped outline the first steps I should be taking as far marketing, creating a website, client intake forms and advertising my products. I appreciated that she took the lead in areas I was unfamiliar with but always consulted with me to make sure it was what I wanted. It took the pressure of decision-making off my already busy plate, while still allowing me to have the final say.
- Shannon McCarthy, Wavy Swim Lessons
Let's work together!
