Basis Inbound helps companies build smarter systems, smoother messaging, and stronger foundations through HubSpot expertise and marketing operations strategy.
HubSpot + Marketing, built to work together.
Most teams either hire an agency for marketing or a consultant for HubSpot. We do both — so your systems and your strategy stay aligned.
Basis Inbound blends HubSpot expertise with marketing operations strategy.
Our combined 20+ years of experience and expertise in the B2B and B2G spaces offer a unique perspective on how to apply marketing tactics to traditional industries.
Our Solutions
Our solutions are flexible and scalable, with backbone. We've been in your shoes, and know how essential it is for a small team to have the right solutions specialists in their corner without being locked into a lengthy contract.
No matter how we work with you, we're on your side to help create systems that grow with you, not against you.
SERVICES
Consulting, implementation, and ongoing support to optimize HubSpot, streamline processes, and align marketing and sales.
TRAINING
Tailored sessions, workshops, and group learning that equip teams to confidently manage HubSpot and marketing operations.
RESOURCES
Templates, guides, and on-demand tools that make best practices repeatable and accessible, from campaign planning to CRM setup.
Consistent, high-quality inbound marketing work.
I've partnered with Madelyn Donovan and the team at Basis Inbound on several marketing projects, and they've consistently delivered high-quality work. From revamping websites on HubSpot CMS to refining content strategy and improving UX, their work has led to better engagement and stronger conversion paths. They know how to align messaging with buyer journeys and have helped us implement smart, scalable campaigns that actually drive inbound leads. What sets Basis Inbound apart is their deep HubSpot expertise and collaborative approach. They’re proactive, strategic, and always focused on results—whether it’s optimizing automation, improving lead flow, or connecting marketing with sales. If you're looking for a partner who understands inbound marketing and how to make the most of HubSpot, I highly recommend Madelyn and her team.
— Zach Hussion, HUSHinbound
View Our SolutionsMadelyn translated technical talk into an engaging content plan.
Madelyn was able to create an interactive and engaging content plan around unsexy topics like road assessments and pavement management- no small feat! She easily translated the technical talk from our operations and engineering teams into meaningful insights for our audience, making the entry point for our brand more accessible and improving its reach.
— Jill Bejger-Frederick, RoadBotics by Michelin
View Our Solutions
Highly recommend for marketing operations or customer journey automation.
One of Madelyn's greatest strengths is her proficiency in marketing/revenue operations and her ability to leverage HubSpot to its fullest potential. She helped streamline our marketing processes, implemented countless workflows to automate our quoting and order entry processes, and created a cohesive customer journey that significantly improved our conversion rates.
— Courtney Houtz, Butler Technologies
The HubSpot revenue operations partner our CPQ implementations needed.
What sets Basis apart is their ability to think systematically about the entire revenue operations process. They're not just configuring deal pipelines or setting up workflows – they're ensuring that data flow, approval processes, and system synchronization all support the broader business objectives we're trying to achieve.
— Bill Barlas, Quick2Bid
View Our SolutionsHelped define our voice, grow our audience, and generate momentum.
As our first content marketer, Madelyn helped define our voice, grow our audience, and generate momentum from day one. Within just a few short weeks, we successfully launched Profoundly's "Expert-Led Kickoff" event — a first of it's kind for the ecosystem — and quickly gained Elite-level followership.
— Brian Garvey, Profoundly
View Our Solutions